The Authority Content System
You record. We handle everything else.
Turn your podcasts, webinars, keynotes and coaching sessions into a full month of short-form content without adding to your workload.
The problem with long-form alone
Every episode, keynote or webinar takes real work: the preparation, the expertise, the recording itself. It's full of insights that could change how someone thinks. But long-form mostly reaches people who already know you. It goes live, gets one burst of attention, then sits in an archive. The people who haven't found you yet are scrolling short-form feeds; if your ideas aren't there, they never see them.
The opportunity
Every recording holds dozens of moments worth sharing. A single 30-60 minute episode contains a sharp opinion, a personal story, a framework, or a piece of practical advice, each one a way in for someone new. Short-form is where new audiences discover you; long-form is where they get to know you. The two work best together.
How it works
We extract.
We analyse every recording in full and find the insights, stories, opinions and frameworks that show what you know.
We shape.
Each idea becomes the format that suits it best. Strong hooks, clean edits, captions and your branding make it ready for your audience.
We plan.
Everything goes into a monthly content calendar. You review and approve it before anything goes live.
We publish.
We schedule and publish across your channels, then review what's working and refine the plan for the next month.
What you get
- A full month of content from recordings you've already made
- Short-form video, carousels, infographics and written posts
- Hooks, captions and copy written for each platform
- A monthly content calendar with your approval before publishing
- Scheduling and publishing to your channels
- A monthly review and plan for the month ahead
AI for speed. People for judgment.
AI assists transcription and surfaces candidate moments. Human editors judge audience fit, framing and voice.
Who it's for
Podcast hosts, coaches, keynote speakers, webinar hosts and consultants who regularly record long-form content.
Investment
From $1,750/month. Three-month initial commitment, paid monthly in advance. Final scope and quote confirmed after a discovery call.
Optional add-ons: 1,500-word SEO article from $350/month; newsletter content from $200/month.
Already recording? Let's see what's inside.
A 20-minute discovery call to discuss one of your recordings.
Book a discovery call Contact BJ